Marketing to Mom

One of the most common mistakes marketers make is to spend all their time and efforts getting to know the product and very little time familiarizing themselves with the target audience. This often produces great-looking marketing materials, but, unfortunately, they fail to connect with the desired audience.

read more

Feedback From Your Campers Made Fun & Easy

It may seem like a silly question but who chooses the summer camp? Who chooses your camp? Financial wise, the parents but technically it is the children who are your camp customers. While feedback from parents are incredibly valuable, the chances are unlikely that those who pay camp tuition will be sleeping in camp bunks, making camp crafts or singing campfire songs. So long as their child or children continue to enjoy their summer camp experience they will pursue your camp with interest.

read more

Keeping Campers Busy In Bad Weather

There will be days when it’s simply just not comfortable to be outside and while the four walls of a cabin may seem like a prison they are there to keep us campers safe and warm more than anything else! Still, kids get bored easily. Lucky for us, imagination exists and with just a little bit of that, counselors can make the day go by faster and keep campers entertained on the rainiest of days.

Word Games

read more

Pages