Content marketing is an essential piece of the marketing puzzle. Website content helps tell search engines what you do while providing website visitors with the information needed to make a purchasing decision. Blogging is a perfect opportunity to inform and educate website visitors and drive people to action.
Whether someone is choosing a camp for their own kids or for a group they are a part of, there are a lot of questions that just aren’t going to be covered on the basic website pages. What should someone expect day-to-day? What are the accommodations like? What are the best things to pack?
Here are a few tips when blogging for your camp:
Whether it’s once a week or twice a month, decide on a blog posting schedule and stick to it. Search engines like to see consistently-updated content since it shows that your website is relevant.
Create a Content Calendar
There’s nothing that makes writing harder than staring down a blank page. Plan out your blog ideas ahead of time so you know you’ll always be covered. If you’re planning on inviting other people to write, this is the best way to assign work to make sure you’re able to post consistently.
Link to Actions
Don’t forget that your blog is just one stop on the buyer’s journey. Include links to drive readers to sign up for email newsletters, fill out a contact form, or even register for your camp.
Research Your Audience
Set up Google Analytics and Google Search Console for your website to check analytics and trends. You’ll be able to find out what search terms people are using to find your website, which blogs are receiving the most traffic, and which sources your traffic is coming from. This can help inform what your audience is interested in that you can expand upon in future blogs.
While you want the content you write to be informative, pictures help tell the story. Many website users scroll through a page, skimming for images and headlines to decide what they want to spend time reading. If you include interesting photos that help tell the story of your camp, you’re more likely to keep people on the page.
Share What Makes You Unique
While keyword research and answering basic questions can be a part of a smart SEO strategy, you also want your blog to show what makes you shine. Consider featuring profiles of your staff members and why they’ve chosen to work with you; share stories from past campers and how their experience with you made a difference in your life.
Even an example agenda for a day at your camp can help inform prospective campers about what to expect when they choose your camp. Use your blog to set yourself apart and shine a light on what makes you special.
Don’t Forget the Private Posts
While blogging is essential to driving traffic from search engines to your website, blogs can also be a way to share information, updates, and photos of your camp as it’s happening with its attendees. That’s why CampSite includes a photo and video blog so you can capture and share the memories as they’re happening.
Plus, thanks to built-in facial recognition software, you can even give loved ones a direct link to their camper’s photos, saving them from having to wade through hundreds of pieces of media. CampSite’s blogging capabilities make it easy to share what’s happening at camp with those who matter most.
Want to see how our blogging platform is just one component of our smarter camp management software? Request a free personalized demo with one of our sales experts to see how CampSite can help your camp thrive.