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How Camps Can Get Started on LinkedIn 

Summer camps enjoy a wide customer base that makes marketing pretty straightforward: if you meet a parent with a kid between a certain age range, then they could be a good candidate for your camp. However, when promoting adults events or corporate retreats, finding your audience may be a bit trickier. That’s when you should turn to LinkedIn.

Just as a relative may look at your Facebook and Instagram to get a better idea of what your camp is like, someone organizing a company getaway will likely check out your LinkedIn. They aren’t just looking for what the facilities are like, but also are seeing if your values and identity align with their own. 

  1. Build Your Page

First, you’ll need to decide what kind of LinkedIn company page to create. LinkedIn offers four types of pages:

  • Small business
  • Medium to large business
  • Showcase page
  • Educational institution

A showcase page is essentially a subpage, where any showcase page is linked to a business page. These are often used for companies with multiple brands. For instance, Microsoft has a large business page plus showcase pages for Office Suite, Microsoft in Government, and many others. 

For properties that host both children’s summer camps and adult-focused camps in the off-season, you may want to make a small business page for your camp property, and then develop showcase pages for your corporate events, kids camps, or any other specialty camp. Then, you can organize your content based on which page you’re posting to. This helps people to follow the most relevant page to them.

  1. Optimize Your Page

Remember when building out your personal profile and business page that Google indexes both, meaning that you can get found in search results. Include relevant keywords in your Overview and plainly explain what it is you do.

Then, think about your brand. Your page will include both your logo and a long header image, currently sized at 1128px x 191px. Consider what you can do in this space to show off your camp, whether through a beautiful panorama photograph or a collage of the different camps you offer.

When building out your business page, don’t neglect your own personal profile. Company pages include a People tab, which links to all the people who have listed the business as an employer. LinkedIn users who are curious about a business will also often check out the people in charge using this tab. Make sure that your own profile picture is updated, you have a smart headline, and your experience and certifications are all listed prominently. 

  1. Get Posting

LinkedIn is at its core a social network for professionals. That means that posts typically do best Monday-Friday, between core business hours. While you can’t schedule a post within LinkedIn, you can through a connected app like HubSpot, Hootsuite, or Sprout Social. 

As with all social networks, posts with images and videos tend to get seen the most. However, LinkedIn users enjoy the discussion element of the platform. Consider creating polls or asking questions to get conversations going. 

You can also share posts from other company pages or personal profiles to your business’ page. For instance, when a company is hosting a conference at your property, you can share their posts on your page to publicize why a company might choose you as their location. Don’t forget to tag companies in your own posts featuring their events – they may reshare these posts, allowing you to reach their networks.

  1. Be Consistent

As with almost all marketing efforts, it will take time to see the results. But, the more you stick with it, the more it pays off. Share your page from your personal page to ask your network to follow the camp. Include your LinkedIn link in your website and email header and footer. Aim to post at least 2-3 times a week in addition to engaging in relevant discussions with your network to boost your visibility.

Growing your LinkedIn audience can actually serve you two-fold; once you earn business for corporate retreats, you may also be considered as a summer camp option for those employees’ kids and relatives. Don’t sleep on this vital network to grow your audience and build consistent year-round revenue. 

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5 Ways to Modernize Your Camp Experience

The camps of our youth are a far cry from ones attended today. Whether a day camp or a sleep away camp, parents wouldn’t know anything about the camp experience after they dropped off their children until they picked them up. 

In our connected world, parents are used to getting periodic check-ins from their daycares, schools, and other activities. How can camps adapt to keep up?

There are a few key features that will allow you to quickly communicate with family without needing to spend hours writing emails or making phone calls. Additionally, these same tools can save you time in coordination. Here are some features you should look for in a camp management software.

Text Messaging

As fewer people answer phone calls and listen to voicemails, texting can be the most efficient way to reach people. You can even send messages to all of your families at once to issue reminders or ask for confirmations.

Parent Dashboards

When your camp management software includes dashboard capabilities, then your parents will have one centralized location to find everything they need to know about their camper. You can update parents during the stay with photos, while parents can see exactly what’s scheduled for the day. Plus, the tool will allow parents to update contact information or make a payment so your information is always up-to-date.

Photo & Video Blog

Instead of spending time sending individual updates to parents, publish to the private photo and video blog for your camp. Only guardians and the people they grant access to will be able to see the blog. 

If uploading and tagging photos every day sounds overwhelming, don’t fret! CampSite’s facial recognition software automatically tags photos of campers that you post, so parents can easily find their campers. It will even tell you how many photos appear of each camper, so you can ensure that everyone gets a shot!

Call Scheduling

Another time-saving feature of the parent dashboard is call scheduling. Whether you have kids for a few days or a few weeks, it’s easy to set up time slots for parents to schedule time to talk to their kids. No more managing calendars – you set the available times, and parents choose from what you offer. 

Activity Scheduling

One of the most time-consuming parts of managing a camp is the scheduling. Who is assigned to which activity, and who is staffing the activity? Do you have enough staff and equipment for the number of campers? By digitizing scheduling, campers and staff know exactly where they need to be and when. 

In addition, you’ll be able to access reports based on the activity. This helps pinpoint which activities campers are assigned to and where you may need to change things up next time. 

The key to modernizing your camp to meet and exceed expectations is in your technology. By investing in technology developed especially for businesses like yours, you’ll have the tools you need to communicate with family in the palm of your hand while saving time managing the day-to-day needs of running a camp. 


Want to see how much easier it can be to manage your business by investing in camp technology? Request a demo to see everything that CampSite can do for you.

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Email Personalization 101

Each year, email grows in popularity among marketers and business owners because, well, it works. When the right message is sent at the right time to the right people, you can drive the actions you want for your business.

Compared to other marketing platforms like paid advertising and sponsored social media posts, email is more cost-effective and can be tested and improved on more easily. And with segmentation and personalization, your messages can work even harder for you.

What is Email Personalization?

Email personalization means that you’re including content in your email message that changes based on the recipient to make your message more personal to them. You’ve probably encountered your share of emails that say “Don’t miss this deal, [first name]!” That’s because studies have shown that personalization works.

There’s much more you can use than personalization, though. Almost every field collected about someone can be used. For children’s camps, you’re generally writing an email to a parent about a camper; in this scenario, you might say “Hello [last name] family, we hope [camper name] is excited for their first day! Here are some items we recommend packing for [age] children.”

Set Your Global Values

When personalizing emails (sometimes called “merged fields”), it’s important to include information seamlessly with the rest of your email. If you have people in your database who have placeholder information, it can be awkward to read “Hello Unknown, we hope you’re looking forward to camp!”

That’s why it’s important to check that information needed is collected, test your sends, and set your global values, which are a fallback if the information isn’t known. Try setting “future camper” for the name so that emails to people you only have an email address for will say “Hello, future camper!” When adding information to your management software for campers, be sure to insert correct information and not internal notes so that personalization doesn’t give anyone any surprises.

Think Outside the Box

Personalization is really an extension of having good data on your campers. And what’s the use of good data if it’s just going to sit in a database? Segment your lists based on what you know about them. If survey respondents gave you a 5-star review, segment those people into a list and send them referral messages to share with their friends. If you need to get some forms completed, send emails out only to the people who haven’t completed them. This way you aren’t pestering those who have already submitted them. You could even send different messages to people who register for camp based on whether it’s their first time attending. The possibilities are endless.

The more personalized your messaging is, the more likely you are to have people open, click, and act on your emails. That’s why we made it simple to include personalization in CampSite’s email & communication features. 

Want to see more of what CampSite can do? Request a free personalized demo with one of our sales experts to see why it’s relied on by camps of all kinds across the country.

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7 Useful Blogging Tips For Camps

Content marketing is an essential piece of the marketing puzzle. Website content helps tell search engines what you do while providing website visitors with the information needed to make a purchasing decision.  Blogging is a perfect opportunity to inform and educate website visitors and drive people to action.

Whether someone is choosing a camp for their own kids or for a group they are a part of, there are a lot of questions that just aren’t going to be covered on the basic website pages. What should someone expect day-to-day? What are the accommodations like? What are the best things to pack?

Here are a few tips when blogging for your camp:

Blog Consistently

Whether it’s once a week or twice a month, decide on a blog posting schedule and stick to it. Search engines like to see consistently-updated content since it shows that your website is relevant.

Create a Content Calendar

There’s nothing that makes writing harder than staring down a blank page. Plan out your blog ideas ahead of time so you know you’ll always be covered. If you’re planning on inviting other people to write, this is the best way to assign work to make sure you’re able to post consistently.

Don’t forget that your blog is just one stop on the buyer’s journey. Include links to drive readers to sign up for email newsletters, fill out a contact form, or even register for your camp. 

Research Your Audience

Set up Google Analytics and Google Search Console for your website to check analytics and trends. You’ll be able to find out what search terms people are using to find your website, which blogs are receiving the most traffic, and which sources your traffic is coming from. This can help inform what your audience is interested in that you can expand upon in future blogs. 

Include Images

While you want the content you write to be informative, pictures help tell the story. Many website users scroll through a page, skimming for images and headlines to decide what they want to spend time reading. If you include interesting photos that help tell the story of your camp, you’re more likely to keep people on the page.

Share What Makes You Unique

While keyword research and answering basic questions can be a part of a smart SEO strategy, you also want your blog to show what makes you shine. Consider featuring profiles of your staff members and why they’ve chosen to work with you; share stories from past campers and how their experience with you made a difference in your life. 

Even an example agenda for a day at your camp can help inform prospective campers about what to expect when they choose your camp. Use your blog to set yourself apart and shine a light on what makes you special. 

Don’t Forget the Private Posts

While blogging is essential to driving traffic from search engines to your website, blogs can also be a way to share information, updates, and photos of your camp as it’s happening with its attendees. That’s why CampSite includes a photo and video blog so you can capture and share the memories as they’re happening. 

Plus, thanks to built-in facial recognition software, you can even give loved ones a direct link to their camper’s photos, saving them from having to wade through hundreds of pieces of media. CampSite’s blogging capabilities make it easy to share what’s happening at camp with those who matter most.

Want to see how our blogging platform is just one component of our smarter camp management software? Request a free personalized demo with one of our sales experts to see how CampSite can help your camp thrive. 

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Tips to Prevent Bullying at Camp

For those tasked with establishing camp policies and organizing activities, that often starts with finding ways that they can create a positive and welcoming experience for their campers. However, the reality of having any group of people together is that social structures will emerge. As a result, bullying at camp can occur. Because of that, it’s imperative to be able to spot and prevent bullying and respond to those situations constructively.

According to the American Camp Association, as much as 60% of bullying may be unreported, and bullying is one of the top reasons that a child may not return to camp again. Here are ways you can work to prevent bullying at camp and provide a safe and inclusive space for all campers.

What is Bullying?

Bullying behavior is aggressive, repetitive behavior that involves a power imbalance. Power doesn’t have to be physical – the biggest kid might not be picking on the smallest kid. Instead, a power imbalance can be built by exclusion, popularity, or access to embarrassing information. 

For children, there are three main types of bullying:

  1. Physical Bullying: hurting a person or their possessions physically. The bully may cloak behaviors as being “accidental,” such as tripping or pushing someone or dropping their possessions. 
  2. Social Bullying: hurting a person through their relationships. Also known as Relational Bullying, this refers to leaving someone out on purpose, spreading rumors, and encouraging others to not be friends with the victim.
  3. Verbal Bullying: hurting a person through words. Verbal bullying includes name-calling, teasing, joking, taunting, and threatening. 

Targets of Bullying

The most common victims of bullies are those that are perceived to be different from their peers. It’s important to be especially conscious of how campers are being treated if they are:

  • A less-represented race at your camp
  • LGBTQ
  • Disabled or have special needs
  • Overweight or physically different
  • On a scholarship

Signs of Bullying

There’s a good chance that catching bullying might mean finding signs that bullying is happening, not catching it in the act. Be sure that your counselors have ample time, in the beginning, to get to know each camper so that they can catch changes in behavior. Some signs to look for include:

  • Often opting out of activities by feeling sick or feigning illness
  • Changes in eating habits
  • Avoiding social situations
  • Unexplained injuries

Identifying bullying without seeing it happen and knowing how to ask the right questions requires experience, time, and training. Give your team the support they need to be able to serve your campers well. 

Ways to Prevent Bullying at Camp

  1. Create a Zero-Tolerance Policy 

Many camps have parents sign that they understand that there’s a zero-tolerance policy for bullying at camp. However, this shouldn’t be the only time that policy is discussed. Counselors should make their expectations clear and model the behavior they want to see.

  1. Provide a Way for Children and Parents to Report Bullying

Whether it’s through your parent dashboard, a direct text message line, or one-on-one time with counselors, you need to ensure that everyone knows all the ways that they can report bullying to the right person at camp. Additionally, reinforce these messages throughout your time together – not just on the first days, when everyone’s on their best behavior. Finally, teach kids the importance of not being a bystander, and encourage campers to report troubling behavior, even if they aren’t the target. 

  1. Train Your Staff

Many camps hire young counselors who are not trained in child development or how to handle social issues. While they can promote friendship and cooperation, it’s vital that they know how to identify bullying and how to intervene. Hire a bullying prevention trainer, practice role-playing bullying interventions, and provide resources for them to refer to in different situations. 

  1. Diversify Your Staff

If all of your staff is from a similar background without representation of different races, gender identities, ethnicities, or abilities, then it can be hard for a kid bullied for being different to feel safe confiding in an adult. It can also make kids from dominant groups feel less likely to be able to “get away” with acting out. Representation is important to kids, including at camp.

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How to Take Great Photos at Camp

Ask any camper alumnus about their experience at camp: camp memories are forever. This experience makes it even more exciting when deciding to send their kids to the same camp they went to decades before. Whether you run a kids camp with first-time campers or host a corporate retreat, your campers are going to look forward to seeing the photos and reminiscing about their time at camp.

When you start taking photos at camp, you may realize that your subjects are great and the location is beautiful, but your photos aren’t all coming out as planned. Here are a few ways you can improve your camp photography. Here, we cover our top four tips for capturing camp memories!

Learn about lighting

The most important change you can make in capturing photos is paying attention to your lighting. This will prevent squinted eyes, blown-out colors, and unevenly lit subjects.

First, find the sun. If it’s directly overhead, then you’ll probably want to move your subjects into some shade, or at least get yourself and your lens into some shade. In a pinch, you can hold your hand over the top of a phone lens to help shade it from the intense sun, which will just blow out (which means it’s overexposed, with bright white areas).

If it’s not above you, you’ll want the sun behind you (the photographer). Shooting into the sun means that your subject will be shadowed. If you can’t avoid this based on the location, then you can try to turn on your flash to add more light to your subjects.

When your subjects are in the shade like under a tree, check that it’s even. Often, you’ll have one person in complete shadow while others might be more dappled or lit. For the best look, you want everyone to be even.

You may have heard of the “golden hour” before – this is the time around sunrise and sunset when the sunlight is softer and warmer. People can disagree on when this is, but just think about the time in the morning when there’s light right before the sun has risen until it’s low in the sky. In the afternoon, you’re looking for that last hour before sunset.

And finally, nighttime. When possible, avoid using the flash, which is really intense and will lose any background detail. Instead, opt for a flashlight to evenly light the subject with a softer light. Check if your phone has a night mode. You’ll want to hold the camera really still (or use a tripod) to prevent any blurring.

Capture everyone

Can you imagine going to a camp and excitedly looking through the photos later just to find…you’re nowhere to be found? Counteract this by making a plan. Here are a few ideas to make sure no campers are left behind:

  • Take tons of photos at full-camp events. This will work best if everyone is split into groups for an activity, as then you can grab photos of each group.
  • Gather each cabin for a group shot – you won’t want to do this on the first day when everyone is still getting to know each other and a little awkward!
  • Set up a check-in photo station to get every camper. You can include themed photo booth props to mix up the look.
  • Take as many group photos as you can!

Take more than you think

Watch any photography pro in action and you’ll see that they snap more photos than you’ll ever see. A wedding photographer might take 2,000 photos over the event but deliver 600. You want to take more photos than you’ll use, and then be particular about what you share.

If you’re capturing an action-packed activity, hold down the shutter button to take a number of photos in a row. Then, go through and select the best moment of those. 

You might try snapping it from different angles or compositions – like positioning the subject to the left third to make the background visible, or getting lower to the ground to shoot people in the water closer to their level. Pick what you like the best and then edit them.

Share the best photos

Of course, now that you have hundreds of amazing photos, you have to share them with the campers! Not only will they represent treasured memories, but they’re great for social media sharing. Make a hashtag for your camp group and encourage campers and parents to share photos with your hashtag and username so that everyone knows what a great camp you run. It’s the ultimate word-of-mouth for your business.
By using a camp management platform like CampSite, it’s easy to upload and share images both daily in the dashboard and in bulk on the photo and video blog. It’s easy to use and control access by integrating directly with your registration system. Request a demo to find out how CampSite can save time and make sharing photos with your campers a breeze!

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Sustainability Activities for Camps

Eco-friendly is more than just a buzzword now; it’s a necessity. Almost any age group will be concerned with how their actions impact the environment and will be invested in helping your efforts towards sustainability.

Here are five ways you can make your camp more eco-friendly while at the same time helping instill the importance of sustainability into your camp activities.

1. Teach nature journaling

Provide each camper with a journal (consider finding one made of recycled paper and materials) and give a primer on nature journaling. They might express themselves through sketching, observational writing, poetry, or whatever else strikes them. Set aside time for anyone who wants to share some of their favorite things they observed that day.

2. Take a nature walk

Next time you plan a hike, learn how to identify the native plants in the area and how they support your local ecosystem. Discuss how different pieces of nature contribute to the system, especially worms, and bees! Explain how to spot animal tracks, spider webs, pollinators, and animal shelters. Then, send everyone off in small groups to explore, then come back with their observations. Or, have everyone find a spot away from others and sit for a few minutes in silence to observe the sights, smells, and sounds around them.

3. Provide vegetarian options at meal times

Consider making some lunches and dinners meat-free, or with meat-free options. This doesn’t mean you have to get anyone on board with tofu; pasta dishes like mac & cheese or fettuccine alfredo have plenty of protein and work well with a veggie on the side. Veggie-packed stir fry dishes, sweet potato tacos, and pulled “pork” made with jackfruit are often crowd pleasers!

4. Give context to the impact of small changes

It can be overwhelming to think about how much needs to change for a better future, and how small our changes feel. Try to quantify some of the changes you and your campers make during your time together. For instance, if you required your campers to use reusable water bottles for their stay, do the math of # campers x 3 meals x # days = the total number of cups, lids, and straws that you didn’t use and throw away. If you multiply this by how many camps you do in a year and/or how many years you’ve required bottles, then the impact should be pretty impressive! 

You can even take note of what your campers did well (like how much they recycled or composted or how much power your high-efficiency bulbs saved) and put together a quick sustainability report to make campers proud of joining your camp!  

5. Create a sustainability plan

The best way to encourage sustainability is to take action yourself. Switch out any remaining physical paperwork with online registration and document uploads, using a camp management system like CampSite. Use the parent dashboard to remind parents to pack reusable containers and not single-use zip lock bags. Make recycling bins readily available and encourage campers to use your group transportation or arrange carpooling to cut down on the number of individual vehicles in use. 

If you surveyed your campers and team members, there’s a pretty high chance that almost all of them would want to support efforts to be more eco-friendly while at camp. And it’s likely that in the future, offering sustainability initiatives will be a necessity, not a choice. The only way to make it a reality is to consciously put it into place. 

While efforts like composting, starting a garden, or setting up a recycling program may seem big at first, once they’re in place they keep running with the help of your campers. Best of all, the benefits will only grow!

About CampSite

CampSite’s comprehensive camp management software is relied on by camps of all kinds across the country. Our customizable platform, frequent product updates, and 5-star support team make us a trusted and necessary camp management tool. 

Want to see what we’re all about? 

Request a free personalized demo with one of our sales experts! 

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Leveraging Social Media to Grow Your Camp

Any business owner knows the importance of reaching new people and maintaining existing relationships. That’s why so many businesses rely on social media to keep audiences up to date with their business news and to drive sales. 

But for those who have maintained their social media profiles understand the challenges. Coming up with ideas to post, publishing in the right format to each network, and staying on top of messages and comments can take hours per week – often to what seems like little growth.

Never fear: there’s a better way. If you’re looking to leverage social media to grow your camp, there are a few tactics to keep in mind to make the most of your time and see the best results. 

Plan Time to Dedicate towards Social Media Efforts

Social media strategy can often be treated as an afterthought or something fun to work on when you have time. But just like there are periods of the year when you need to set aside time for working on your taxes, renewing business licenses, and recruiting and hiring, social media should be treated just like any of these other non-negotiable facets of your business.  

Plan Ahead

Create a dated spreadsheet and drop in all the important dates for your camp over the next few months that you’ll want to post for. This may include registration deadlines, deadlines for early bird discounts, and countdowns to when the camp will next start. Fill in other days with post ideas, such as for holidays, staff appreciation, and camp memories. Include creative posts that invite engagement, such as “share your favorite camp memory” or “tag your friends with an inside joke you made at camp!”.

Utilize Social Media Management Platforms

Finally, use Facebook Creator Studio or a service like Hootsuite to schedule out all of your posts. Now, you’ll have consistently updated profiles and will just need to monitor for comments. Not only will this guarantee that it isn’t forgotten, but you’ll also have higher-quality posts when you focus on building them. 

Ignore the Rules

For years, social media gurus have sung the praises of the 30-30-30 rule: of your social media content, 30% should be about you, 30% should be about others, and 30% should be fun and engaging. Some sources will say 20/30/50, or other divisions. At the end of the day, every page and audience are different, and it’s completely okay to ignore the “rules”!

The people following your camp online are likely either people who have been to your camp and enjoyed their time or people who haven’t been to your camp but are considering it. Build your content around what they want to see – even if almost all of it seems self-promoting. 

At the end of the day, the content that gets your page in front of the most people is what gets the most reactions, shares, and comments. Focus on content that can drive conversations. Meanwhile, the entire point of you spending time on social media is to drive business. So don’t be afraid to post direct calls-to-action: asking people to leave reviews, share your page with their friends, and sign up for emails!

Check the Analytics

Just like any element of your business, you want to balance the time you spend on it with the ROI of your efforts. Social media can be a lot like a billboard; seen by lots of people but difficult to track exactly how much traffic you get from it. That’s why you want to make sure that what you’re putting into it is worth it. 

You’ll find that dedicating time and energy to social media will help extend your reach and drive more conversions on your camp website. When combined with your online camp management software, you’ll be able to drive registrations and keep everything on track.

Use in-app analytics to see which posts are performing the best in addition to what times of the day and what days get your posts in front of the most people. When combined with website and blog analytics, you’ll get a great picture of what’s working and what’s not. 

About CampSite

CampSite’s comprehensive camp management software is relied on by camps of all kinds across the country. Our customizable platform, frequent product updates, and 5-star support team make us a trusted and necessary camp management tool. 

Want to see what we’re all about? 

Request a free personalized demo with one of our sales experts! 

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Rainy Day Activities for Kid Campers

Kids playing indoors

When you have a full schedule of events and activities exploring the great outdoors, a rainy day can be rough to wake up to. But, with the right preparation, you can make these days just as exciting and fulfilling as any other. Here are some ideas to keep the fun going until the rain goes away.

Tips for Success

If you only have one main hall for all the kids to shelter from the rain, then that can get overwhelming quickly – both for your counselors and your kids. Here are a few ways to start your day on the right foot.

  • Break into groups: Put your kids in groups for the day. In addition to helping more introverted kids bond with their peers, you’ll be able to stagger the activities so that some may be coloring or reading quietly while others are chatting and collaborating.
  • Get creative with space: Are there any areas outside under cover that could hold a few kids at a time for an activity? What if one counselor took small groups into the kitchen or nurse’s office for a demonstration? In addition to reducing the number of campers in the one large space, your kids will be fascinated with this peek behind-the-scenes!
  • Plan extra activities: When you take out the time you usually spend going to and from activities, you might be surprised that you’re burning through activities sooner than expected! Have some backups in mind, switch up activities more often, or even present multiple options to keep your campers engaged.

Physical Activities

One of the best things about outdoor activities is that it gets the energy out of kids! So what now? Here are a few ways to get the kids to burn some energy while staying safe and dry inside.

  1. Relay Races
    Break the campers into groups and set up a series of tasks. Each kid will have a chance to burn off some energy while the rest of the group cheers them on. Tasks could include hula hooping, jumping jacks, backwards racing, and somersaulting. You may want to break the relays into multiple events with cool-down quiet times in between! 
  2. Dance Parties
    You probably already have a number of songs that the campers sing together. Choreograph some full-body movements to go along with them or even try out something they’ve never done before, like a line dance. Be sure to wrap up with a dance-however-you-want song to get the last wiggles out.
  3. Ice Cream Making
    Who doesn’t want a sweet treat? Make ice cream in a bag by preparing the ingredients first and letting the kids shake until ice cream is made. Of course, have other treat options ready to give the kids that don’t eat ice cream.

Thinking Activities

These activities will still engage in small groups, but maybe at a few sound levels lower than the physical activities.

  1. Teach Something New
    Sure, kids might see camp as a break from school, but you don’t have to tell them that they’re learning! Show close-up photos of weird bugs in the area, play bird calls of local birds, or explain what mushrooms actually are. Teaching about local ecology can make kids excited to look out for these things next time they go outside.
  2. Categories
    Stand in a big circle and say a category, like colors, foods, or animals. Go around the circle and each person says one item from the category. If they can’t think of one, say a fake one, or repeat one, they sit down. Keep going around and changing categories until only one or a few winners remain. Everyone has to stay quiet and listen! 
  3. One-Word Stories
    In smaller groups, sit in a circle and tell a story together. Each person only says one word at a time! The adult leader can help guide it by telling them it’s time for the beginning, action, climax, and ending, and write it all down to retell it all together at the end. For younger kids, prepare some Mad-Libs instead.

Quiet Activities

These require no explanation, they’re just some good old fashioned inside voice activities!

  • Reading
  • Coloring or drawing
  • Friendship bracelets
  • Lanyard making
  • Puzzles
  • Activity sheets
  • Clay building

We hope these rainy day ideas help you to prepare for the next time weather gets in the way of your favorite activities!

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How Camper Satisfaction Surveys Can Improve The Way You Run Camp

camper satisfaction surveys

As a camp staff member, you understand how much time and preparation goes into each new camp season. Between camper registration and final check-out, the camp season can fly by. Before you know it, you’re back to planning for next year. But without camper satisfaction surveys, it can be difficult to make educated decisions based on what campers loved – and what they could go without.

Camper satisfaction surveys are an important part of the seasonal process. They can help inform your camp’s next year, appeal to new campers, and increase camper return rates. Getting started with a camper satisfaction survey is easy and can quickly become your go-to method for session feedback. 

Read on to see what to include in your camper satisfaction surveys and how to use them!

Camp Satisfaction Survey Questions

Overall experience 

Make a list of experiences families can easily rank to share whether or not they exceeded, met, or failed expectations. Consider asking how they felt about:

  • Activities offered (sports, crafts, outdoor time, etc.)
  • Meals + food service 
  • Pick-up and drop-off process
  • Bunking accommodations
  • Registration process
  • Camp staff + leadership

The options are endless! Keep prompts straightforward so that families simply select a bubble that best relates to their experience. 

Demographic data

Collecting camper demographic information can further inform how you plan for future sessions or expand your offering. Ask for age, location or school district, whether or not they’re a returning camper, if they have siblings in camp. Or come up with unique demographic questions that pertain to your camp.

Constructive Feedback

You’ll miss out on a lot of valuable information if you don’t allow camp families to offer some constructive feedback. Leave this question open-ended so they can share specific details about what (if anything) was lacking and what they think you can do to improve next year. 

Camper Acquisition

How do you acquire your new campers? Word of mouth, social media, or online advertising? This one simple question can greatly inform what marketing and advertising channels you prioritize for next year’s registration.  

How to Use The Data

Introduce camper satisfaction surveys to families through a post-session email or a link on your website. Google Forms is an easy place to create your survey for free. The ideal time to capture feedback is within a week after a session ends. This way the camp experience is top-of-mind for families so they can offer quality feedback. 

Compile your data so you have a high-level view of the overall experience your campers had with your program. Then drill down into individual activities or comments and use the feedback to fine-tune your offerings for next year. 

Including camper satisfaction surveys in your post-session practices will enhance how you plan for and pivot future programs. Plus, you’ll have the opportunity to engage directly with camp families who didn’t have their best experience – giving you a chance to make it right and encourage them to return. 

Satisfied campers, on the other hand, make for great referrals and can help you nurture a positive, thriving camp community! 

About CampSite

CampSite’s comprehensive camp management software is relied on by camps of all kinds across the country. Our customizable platform, frequent product updates, and 5-star support team make us a trusted and necessary camp management tool. 

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