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Social Media Platforms That Will Boost Your Camp Marketing Efforts

Relying on word of mouth to spread the news of your amazing programs? Sure, it can be powerful. But word of mouth can only go so far. It’s 2022. If you haven’t already, it’s necessary for your business to jump on the social media train. 

Knowing which platforms to use and how to optimize them can increase your signups. It’s better for your business and for the campers. 

This article reviews the top social media platforms you should consider to boost your marketing efforts, the content you should post, and the strategies you can implement. 

Facebook & Instagram

Let’s start with the most obvious (and your best bet). Parents love Meta platforms. 

In fact, 77% of Americans between ages 30-49 have a Facebook account. This is a classic case of meeting your audience where they are.  

Content

Posts that contain images of people and video posts often receive high levels of engagement. Some ideas for more content that would do well on Meta include:

  • Photos of the camp location 
  • Examples of camp activities and crafts
  • Videos of campers talking about their experiences
  • Videos of campers in action
  • Parent testimonials

Feeling experimental? Try creating an infographic explaining the various benefits of your program.  

Strategy

It’s essential to have a Facebook Business page for your camp. Some parents try Facebook even before Google, so you want your camp’s information to be easy to find. Fill out every bit of your Facebook Business Page.

Organic content can go far here, so establish a regular posting schedule with varied types of content (photos, videos, and text). You can also share articles and tag other organizations to increase your reach.  

TikTok

TikTok is a fun platform to post organic content that can reach both campers and parents. Especially if you have Gen Z staff, take advantage of this platform. 

Many marketers seem to be mystified by TikTok. The best advice? Just relax. Sometimes, the simplest videos are the most successful. 

Content

Record videos showing examples of camp activities or introducing counselors with some fun facts about each person. Keep an eye on the trends, but don’t feel beholden to them. Many videos go viral without using the latest dance craze. 

You can also reuse these videos by adding them to your Instagram Reels. Social media is all about repurposing content!    

Strategy 

You likely won’t be able to directly track ROI on TikTok, especially if it’s the potential campers seeing your content instead of their parents. Stick to organic content here. It can spread the word and generate excitement among future campers.  

LinkedIn 

This one seems a little out of place, right? 

But remember, you’re not always talking to potential campers. You’re talking to their busy parents, and those busy parents likely are active  on LinkedIn. 

Content

You’re talking directly to the parents here, and they’re already in a business mindset since they’re browsing LinkedIn. 

Focus on how your camp benefits them. They will have so much more time for both work and play when their kids are occupied at camp. 

For parents of older campers, you can also emphasize the more practical benefits of your program, such as learning about teamwork and other skills that will come in handy in kids’ future careers.

LinkedIn is also a great platform to boast about camp alumni. How are your past campers doing? Get updates from parents and post them here for some organic, feel-good content.  

Strategy

Use audience-selection features to zero in on the type of parents that will be interested in sending their children to your camp. What are their usual job titles and interests? 

When it comes to money, spend the least here. Try just boosting a couple posts around summer camp signup season. Though it may be good for catching a few career-minded folks, Facebook and Instagram are still your best bets.   

The Camp Marketing Bottom Line

Both kids and their parents are likely to see your camp’s social media. Your priorities should be building up your business’ profiles, strengthening your organic posting strategy, and experimenting with paid media, in that order. 

Dedicate most of your marketing time – and budget – to quality content rather than focusing only on paid ads. Producing a shareable video that makes the rounds among local Facebook parents can be very effective. 

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3 Reasons Why You Should Use Your Camp for Rental Groups 

You may consider your camp a sacred space meant for camp alone. However, renting out your space has many advantages that make the extra work worth it. These are our top three reasons why you should consider using your camp for rental groups. 

1. Off-season cash flow

We’ll start with the most obvious reason to rent out your camp space: cash. More people paying to use your space means more money at your camp’s disposal. 

This revenue can be used for everything from building upgrades to hiring more staff to expanding marketing efforts. It also gives you the opportunity to work with more local vendors and strike deals that could be beneficial for camp season. For example, your food supplier may give you a discount if you start doing more business with them during the off-season.  

2. Year-round maintenance 

No more pre-season scramble. If you’re offering your space year-round, you’ll be constantly maintaining the property. 

The extra cash flow could also give you the means for renovations and other improvements beyond simply maintaining the property. Keep in mind that the upkeep will cost more than usual because of how often you’re using the space, but if you budget well, it will be more than worth it. 

3. Work with parents of potential campers

Bringing in rental groups means working with more adults, many of whom will be parents. This gives you a unique opportunity to advertise to a captive audience. If the parents enjoy your camp space, their children might too.   

When you host rental groups, have your camp brochures handy and display them in areas where people will congregate. For example, place a table of promotional materials by a water cooler or food table. 

What to do before you rent out your camp

Using your camp for rental groups is not an easy undertaking. You’ll need some extra money and resources, but you’ll hopefully make all that back and more. 

Determine your market

What kinds of rental groups do you want to target? What are their needs? What is their budget? 

Ask yourself these questions before you put anything out there. For example, say you want to target small (10-25 people) corporate groups with moderate budgets that need enough space for team-building activities and meals.

Get specific with your offerings and start pricing them out to add to your website. You could even get in touch with local businesses that fit this description to see if they’re interested. 

Set rental sales goals

How many rental groups do you want to host? Set a specific goal for the number of groups and how much money you want to make. 

Add it to your budget 

Using your rental goal as a baseline, start budgeting for the extra supplies and maintenance you will need. Expect it to be very different from your usual camp budget.  

Use a different advertising approach

When you advertise your camp, you’re likely targeting parents on platforms like Facebook or going directly through schools. Businesses and other rental groups are different. 

A company looking for a place to hold a leadership retreat is less likely to look on Facebook and more likely to be on LinkedIn or click a Google ad. 

Final thoughts

Your camp doesn’t have to just be for camp. It might be nerve-racking to try something new, but offering your space to rental groups can open up a whole new world of revenue and improvements. If you make the move to open your space to rental groups, our Conference and Retreat module offers a great place to start!

With the Conferences and Retreats module, you can rent portions of your facilities or the entire property out as desired.  You can set capacities, and quantities of your facilities and equipment so you know what’s available on what dates. On top of that, you can group popular facility features together to create personalized or commonly used rental packages.

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5 Ways to Modernize Your Camp Operations

Camp might sound like all fun and games, but behind the scenes, there are a lot of moving parts. From the moment someone is considering your camp, there are a number of processes to collect information and get it to where it needs to go. 

A lot of the processes involved in running a camp could and should be digitized. Making it easier to register or sign up for programs online means you’ll have more people doing the tasks they need to by their deadlines. And, once the information is gathered, you can analyze that data without any need for manual re-entry.  

Here are five ways you can start modernizing operations to save time and see results:

1. Digitize Your Forms

Are you still requiring campers to print, fill out, and mail or fax in their forms? Not only is this inconvenient, but it wastes time and can lead to errors when your team then re-inputs the information into your system. Plus, online camp management goes way past just the registration. Get signatures for waivers, collect medication information, ask programming questions, and collect payments.  

2. Make it Easier to Pay for Camp 

Paying for camp isn’t always as simple as a parent writing a check. Non-profits, government agencies, and extended family members often make payments or donations to camps to help get kids there. By moving your payment portal online, you not only make it easy for people to send you money, but you make bookkeeping a breeze. 

3. Give Campers the Power

Especially for returning campers, there’s no reason to have to input the same information year after year. By providing a digital experience, families can log in at any time to update their contact information, or sign up for new events. And best of all, this means that in just a few clicks, they can re-enroll for the next session without all the extra paper work.

4. Take Advantage of Technology

With new technology, you can save your staff time while giving parents and registrants what they want to see. For instance, with the photo & video blog, you can use facial recognition to automatically tag photos with the camper.

Other areas you might not know you can digitize include activity scheduling, transportation management, and events management! Make sure everyone is where they need to be and that nothing is overbooked, letting everyone accomplish the activities they’re looking forward to doing. 

5. Move Your Staff Online

While all the other features make it easier for families to interact with your organization, you can also simplify your operations, too. Set up user roles to allow different types of employees different levels of access – so your counselors might see the bunk assignments, but not financial tools. And, set up custom notifications so the right people know when something changes, like a form completion or new camper registration.


Want to see how much easier it can be to manage your business by investing in camp technology? Request a demo to see everything that CampSite can do for you.

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How to Help Homesick Campers

In today’s world, parents are more involved with their kids’ lives than ever before. Not only does technology let parents know where kids are at any time, but kids are used to always having a parent nearby. 

Going to sleepaway camp can present a huge adjustment for kids of all ages, but there are things you can do to help kids feel safe, happy and able to focus on having a good time. Here are a few ways you can help homesick campers.

Create Community

The best thing you can do to mitigate homesickness is to build up children’s social structure. During the day when kids are busy with activities, they’ll likely be distracted and having fun. But when it comes to their routines – meals and bedtime, especially – homesickness can start to creep in. That’s when it’s vitally important to focus on the connections being made at camp with the other campers and their counselors.

According to the American Camp Association, almost every kid (97% of them!) will experience some homesickness at sleepaway camp. Simply talking about this openly can help those kids feel less alone and open opportunities for bonding with their bunkmates. Going deeper than saying “that’s okay, everyone feels this way” but truly empathizing with the camper will help them validate their feelings and be able to move past them. 

Write it Out

Provide your campers with journals they can use to document their experiences at camp. They’ll be able to let out their feelings of sadness, but also note all the great things they’ve achieved. Periodically, provide the opportunity for campers to write letters home to their parents. 

There’s a good chance that in addition to wanting to tell their parents they miss them, they’ll also want to show off all the activities they’ve taken part in. By the end, the camper may be able to reframe the experience that while they’re sad, it’s also worth it and they’re proud of being able to do it. 

Schedule Phone Calls

While grandparents may remember going off to camp and not hearing from their families for weeks, that’s far from the case today. There’s no need to deny the use of phone calls to help a kid make it through happily.

Your camp management software should include the ability to schedule phone calls. You’ll set up blocks of times that you want calls to be available, and parents will sign up for the time that works for their schedule. It’s easier than ever to connect kids to parents – and know when the next call is coming to look forward to. With CampSite’s various add-on communication modules, like our phone call scheduling, and parent-camper email communication modules, it makes it so easy to help campers keep in touch with loved ones!

Distract Attention

Of course, the top way to help keep homesickness from growing is through distraction. Camp provides kids with lots of opportunities they won’t have at home. And, the more they do, the less they’ll be thinking about home. 

Keep an eye out for kids that aren’t participating, or are spending a lot of time alone. Have counselors spend a little one-on-one time with them finding out what kinds of activities they enjoy, and pushing them to get involved. Sometimes kids just need a little individual attention to get out of their funk and get back to making the most out of their time at camp. 

Going to sleepaway camp can be one of the toughest experiences a child has faced to this point. But, every night away they’re building their resilience and courage, and learning more about themselves as an individual. It’s vital that counselors and directors empathize with the feelings of campers while also giving them distractions and outlets for their feelings. By the end, they’ll be proud of what they accomplished away from home.

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7 Tips to Make Arrival Day Easier

It’s what you and your team have been painstakingly preparing for – and logistically, you may be dreading it. Your camp’s arrival day sets the tone for the duration of the camp. Here are seven tips to make it fun and easy: 

  1. Organize early. 

It’s fun to plan out all the activities you’ll lead during camp. And it’s natural to want to plan the fun things first. 

However, none of the fun stuff can happen if arrival day doesn’t go smoothly. Make it a priority to make your campers’ arrival one of the first things you plan. 

  1. Send out instructions.

Just as you should organize early for arrival, so too should the campers. Simplify this for them by sending out arrival day instructions to parents and campers as early as you can. 

Then send reminders – a few of them – before camp starts. For example, send instructions with your initial welcome information, in an email a month before start, and in an email a week before. This gives parents plenty of ways to retain that info, even if it gets lost the first (or second) time. 

  1. Use plenty of signage. 

New places are confusing, especially when navigating with a vehicle. Make some outdoor signs marking where parents should turn and park. 

Also mark where campers should be dropped off, checked in, and hang out post-check-in. Get creative with fun, easy-to-see colors, readable fonts, and decorations like balloons. 

Most importantly, post more signs than you think you’ll need. You’re not overdoing it and the parents will thank you. 

  1. Divide and conquer. 

Split the work of camp arrival day among all camp leaders, not just one or a few. This could mean dividing check-in by the first letter of last names or dividing check-in into stages. 

Let’s break down an example. Say that your camp has one big parking lot and a main building close to that lot. 

Place a couple camp leaders by the sign where parents should turn into the lot. This will reassure parents that they’re going the right way, and the leaders will be there to answer questions about parking. 

Next, place some leaders by the entrance to the main building. They can check campers in by last name (i.e., one person checks in kids whose surnames start with letters A-M and another checks in the N-Z crowd). 

Then have more leaders in place to relay checked-in campers from the main building to the rest of the camp, where the activities can begin. 

Ensure everyone on your team knows what part they play. When everyone is in sync, camper check-in will flow like an assembly line. 

  1. Make arrival fun for campers. 

Engaged campers are organized campers. Use this to your advantage by gamifying arrival day. 

Make it clear on the schedule that there’s a fun activity planned for a time shortly after arrival. When they have something to be excited about, campers will be the ones nagging their parents about being on time. 

This can be anything from a game to a prize for the first few kids to get checked in. 

  1. Don’t over plan. 

On the other side of Tip #5, remember not to plan too many activities for arrival day. This can add stress by making your team anxious to speed through the check in process.

Arrival day can also be overwhelming for campers. Meeting new people takes a lot of energy, and kids may need some downtime before taking on a more taxing activity.  

  1. Use the CampSite’s Attendance Tracking. 

CampSite’s Attendance Tracking gives you the ability to see where campers are at every stage of check in. You can even put the power in parents’ hands by giving them a personalized attendance PIN that lets them check their child in and out on their own. 

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5 Ways to Help Campers Connect With Nature at Camp

Many of your campers may be coming from cities or suburbs. The noises they’re used to are more likely to be car horns and construction than birdsong and babbling brooks. They’re disconnected from nature. And the disconnection is so serious, it’s been given a name: nature-deficit disorder.

Richard Louv, author of Last Child in the Woods: Saving Our Children From Nature-Deficit Disorder, coined the term to describe the negative effects children face when surrounded by technology instead of the outdoors. 

The kids may not understand the severity of this disconnection, but their parents definitely do – and that’s probably one of the reasons they entrusted you with their children at your camp. 

It can be difficult to reconnect to nature, even for adult camp leaders. We’ve compiled the following list of activities to kick-start activities that will connect your campers to nature. 

  1. Silent hikes 

At school and at home, childrens’ lives are filled with constant digital noise. Many kids are even on their phones or computers when outdoors. 

To combat all this noise and practice just existing without constant stimulation, take your campers on a silent hike. Split into small groups, each with their own adult leader. Campers will follow the leader on a short hike with one challenge in mind: being completely silent. 

When introducing the activity to your campers, emphasize that while they will be quiet, nature will not be. Encourage them to listen for three unique sounds that they can tell their group about after the hike is over.  

  1. Starry storytime  

This activity is especially good for sleep-away campers. Before bedtime, lay out a large tarp or blankets so campers can lie down and stargaze. 

Take some time to ask them if they recognize any stars or constellations, then point out some of your own. They may be surprised by how much you can see in the night sky, especially if they are coming from cities with lots of light pollution. 

When the group has quieted down a bit, ask them to quietly stargaze while you tell them a story. Whether it’s a local legend or a far-away fairytale, there’s something magical about connecting with the earth under a beautiful sky for a special storytime. 

  1. Guided meditation sessions 

While our first two activity suggestions required access to large outdoor areas, these last few ideas can be enjoyed regardless of proximity to nature. 

The first is to host some guided meditation sessions. Meditation is not only a great way to get kids focused and connected to the world around them, but also a fantastic skill to teach that can reduce anxiety later in life. 

Start by asking campers to sit comfortably, leaving a few feet of distance between themselves and other kids. Lead the group in taking a few long, deep breaths with eyes closed. 

Next, you can either play a pre-recorded guided meditation or create your own. Choose a “storyline” that involves visualizing yourself in nature and grounding yourself with the earth’s energy. 

For younger kids, this meditation may only last a few minutes. For older kids, try to stretch the session to fifteen minutes or beyond. The longer they can focus and reconnect, the better. 

  1. Nature-based crafts 

Crafts are an essential part of many camp experiences, but designing some specifically around reconnecting with nature can rekindle an interest in the outdoors. 

For example, you could plan a craft session focusing on animals and plants indigenous to your immediate region or state. When introducing the activity, go the extra mile. Share fun facts about the flora and fauna, show videos of the animals in action, and ask campers about their favorites. 

Elevate the craft session even further by using natural materials instead of the usual plastic-based supplies. Gather fallen leaves, acorns, pinecones, sticks, or other things native to your area that have naturally been discarded. Avoid picking plants or making cuttings – it’s a good reminder to leave nature as we found it. 

  1. Nature-inspired games

No camp experience is complete without a repertoire of fun games. Add some animal-inspired games to your rotation for some creative play that can connect campers with the natural world. 

An easy one to get started is a round of nature charades. Write down different animals, plants, and environments on slips of paper. Have your campers pick a paper from a hat and silently act out what’s written there. This will get them thinking about their environment, how it works, and how to express it creatively. 

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How Camps Can Get Started on LinkedIn 

Summer camps enjoy a wide customer base that makes marketing pretty straightforward: if you meet a parent with a kid between a certain age range, then they could be a good candidate for your camp. However, when promoting adults events or corporate retreats, finding your audience may be a bit trickier. That’s when you should turn to LinkedIn.

Just as a relative may look at your Facebook and Instagram to get a better idea of what your camp is like, someone organizing a company getaway will likely check out your LinkedIn. They aren’t just looking for what the facilities are like, but also are seeing if your values and identity align with their own. 

  1. Build Your Page

First, you’ll need to decide what kind of LinkedIn company page to create. LinkedIn offers four types of pages:

  • Small business
  • Medium to large business
  • Showcase page
  • Educational institution

A showcase page is essentially a subpage, where any showcase page is linked to a business page. These are often used for companies with multiple brands. For instance, Microsoft has a large business page plus showcase pages for Office Suite, Microsoft in Government, and many others. 

For properties that host both children’s summer camps and adult-focused camps in the off-season, you may want to make a small business page for your camp property, and then develop showcase pages for your corporate events, kids camps, or any other specialty camp. Then, you can organize your content based on which page you’re posting to. This helps people to follow the most relevant page to them.

  1. Optimize Your Page

Remember when building out your personal profile and business page that Google indexes both, meaning that you can get found in search results. Include relevant keywords in your Overview and plainly explain what it is you do.

Then, think about your brand. Your page will include both your logo and a long header image, currently sized at 1128px x 191px. Consider what you can do in this space to show off your camp, whether through a beautiful panorama photograph or a collage of the different camps you offer.

When building out your business page, don’t neglect your own personal profile. Company pages include a People tab, which links to all the people who have listed the business as an employer. LinkedIn users who are curious about a business will also often check out the people in charge using this tab. Make sure that your own profile picture is updated, you have a smart headline, and your experience and certifications are all listed prominently. 

  1. Get Posting

LinkedIn is at its core a social network for professionals. That means that posts typically do best Monday-Friday, between core business hours. While you can’t schedule a post within LinkedIn, you can through a connected app like HubSpot, Hootsuite, or Sprout Social. 

As with all social networks, posts with images and videos tend to get seen the most. However, LinkedIn users enjoy the discussion element of the platform. Consider creating polls or asking questions to get conversations going. 

You can also share posts from other company pages or personal profiles to your business’ page. For instance, when a company is hosting a conference at your property, you can share their posts on your page to publicize why a company might choose you as their location. Don’t forget to tag companies in your own posts featuring their events – they may reshare these posts, allowing you to reach their networks.

  1. Be Consistent

As with almost all marketing efforts, it will take time to see the results. But, the more you stick with it, the more it pays off. Share your page from your personal page to ask your network to follow the camp. Include your LinkedIn link in your website and email header and footer. Aim to post at least 2-3 times a week in addition to engaging in relevant discussions with your network to boost your visibility.

Growing your LinkedIn audience can actually serve you two-fold; once you earn business for corporate retreats, you may also be considered as a summer camp option for those employees’ kids and relatives. Don’t sleep on this vital network to grow your audience and build consistent year-round revenue. 

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5 Ways to Modernize Your Camp Experience

The camps of our youth are a far cry from ones attended today. Whether a day camp or a sleep away camp, parents wouldn’t know anything about the camp experience after they dropped off their children until they picked them up. 

In our connected world, parents are used to getting periodic check-ins from their daycares, schools, and other activities. How can camps adapt to keep up?

There are a few key features that will allow you to quickly communicate with family without needing to spend hours writing emails or making phone calls. Additionally, these same tools can save you time in coordination. Here are some features you should look for in a camp management software.

Text Messaging

As fewer people answer phone calls and listen to voicemails, texting can be the most efficient way to reach people. You can even send messages to all of your families at once to issue reminders or ask for confirmations.

Parent Dashboards

When your camp management software includes dashboard capabilities, then your parents will have one centralized location to find everything they need to know about their camper. You can update parents during the stay with photos, while parents can see exactly what’s scheduled for the day. Plus, the tool will allow parents to update contact information or make a payment so your information is always up-to-date.

Photo & Video Blog

Instead of spending time sending individual updates to parents, publish to the private photo and video blog for your camp. Only guardians and the people they grant access to will be able to see the blog. 

If uploading and tagging photos every day sounds overwhelming, don’t fret! CampSite’s facial recognition software automatically tags photos of campers that you post, so parents can easily find their campers. It will even tell you how many photos appear of each camper, so you can ensure that everyone gets a shot!

Call Scheduling

Another time-saving feature of the parent dashboard is call scheduling. Whether you have kids for a few days or a few weeks, it’s easy to set up time slots for parents to schedule time to talk to their kids. No more managing calendars – you set the available times, and parents choose from what you offer. 

Activity Scheduling

One of the most time-consuming parts of managing a camp is the scheduling. Who is assigned to which activity, and who is staffing the activity? Do you have enough staff and equipment for the number of campers? By digitizing scheduling, campers and staff know exactly where they need to be and when. 

In addition, you’ll be able to access reports based on the activity. This helps pinpoint which activities campers are assigned to and where you may need to change things up next time. 

The key to modernizing your camp to meet and exceed expectations is in your technology. By investing in technology developed especially for businesses like yours, you’ll have the tools you need to communicate with family in the palm of your hand while saving time managing the day-to-day needs of running a camp. 


Want to see how much easier it can be to manage your business by investing in camp technology? Request a demo to see everything that CampSite can do for you.

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Email Personalization 101

Each year, email grows in popularity among marketers and business owners because, well, it works. When the right message is sent at the right time to the right people, you can drive the actions you want for your business.

Compared to other marketing platforms like paid advertising and sponsored social media posts, email is more cost-effective and can be tested and improved on more easily. And with segmentation and personalization, your messages can work even harder for you.

What is Email Personalization?

Email personalization means that you’re including content in your email message that changes based on the recipient to make your message more personal to them. You’ve probably encountered your share of emails that say “Don’t miss this deal, [first name]!” That’s because studies have shown that personalization works.

There’s much more you can use than personalization, though. Almost every field collected about someone can be used. For children’s camps, you’re generally writing an email to a parent about a camper; in this scenario, you might say “Hello [last name] family, we hope [camper name] is excited for their first day! Here are some items we recommend packing for [age] children.”

Set Your Global Values

When personalizing emails (sometimes called “merged fields”), it’s important to include information seamlessly with the rest of your email. If you have people in your database who have placeholder information, it can be awkward to read “Hello Unknown, we hope you’re looking forward to camp!”

That’s why it’s important to check that information needed is collected, test your sends, and set your global values, which are a fallback if the information isn’t known. Try setting “future camper” for the name so that emails to people you only have an email address for will say “Hello, future camper!” When adding information to your management software for campers, be sure to insert correct information and not internal notes so that personalization doesn’t give anyone any surprises.

Think Outside the Box

Personalization is really an extension of having good data on your campers. And what’s the use of good data if it’s just going to sit in a database? Segment your lists based on what you know about them. If survey respondents gave you a 5-star review, segment those people into a list and send them referral messages to share with their friends. If you need to get some forms completed, send emails out only to the people who haven’t completed them. This way you aren’t pestering those who have already submitted them. You could even send different messages to people who register for camp based on whether it’s their first time attending. The possibilities are endless.

The more personalized your messaging is, the more likely you are to have people open, click, and act on your emails. That’s why we made it simple to include personalization in CampSite’s email & communication features. 

Want to see more of what CampSite can do? Request a free personalized demo with one of our sales experts to see why it’s relied on by camps of all kinds across the country.

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7 Useful Blogging Tips For Camps

Content marketing is an essential piece of the marketing puzzle. Website content helps tell search engines what you do while providing website visitors with the information needed to make a purchasing decision.  Blogging is a perfect opportunity to inform and educate website visitors and drive people to action.

Whether someone is choosing a camp for their own kids or for a group they are a part of, there are a lot of questions that just aren’t going to be covered on the basic website pages. What should someone expect day-to-day? What are the accommodations like? What are the best things to pack?

Here are a few tips when blogging for your camp:

Blog Consistently

Whether it’s once a week or twice a month, decide on a blog posting schedule and stick to it. Search engines like to see consistently-updated content since it shows that your website is relevant.

Create a Content Calendar

There’s nothing that makes writing harder than staring down a blank page. Plan out your blog ideas ahead of time so you know you’ll always be covered. If you’re planning on inviting other people to write, this is the best way to assign work to make sure you’re able to post consistently.

Don’t forget that your blog is just one stop on the buyer’s journey. Include links to drive readers to sign up for email newsletters, fill out a contact form, or even register for your camp. 

Research Your Audience

Set up Google Analytics and Google Search Console for your website to check analytics and trends. You’ll be able to find out what search terms people are using to find your website, which blogs are receiving the most traffic, and which sources your traffic is coming from. This can help inform what your audience is interested in that you can expand upon in future blogs. 

Include Images

While you want the content you write to be informative, pictures help tell the story. Many website users scroll through a page, skimming for images and headlines to decide what they want to spend time reading. If you include interesting photos that help tell the story of your camp, you’re more likely to keep people on the page.

Share What Makes You Unique

While keyword research and answering basic questions can be a part of a smart SEO strategy, you also want your blog to show what makes you shine. Consider featuring profiles of your staff members and why they’ve chosen to work with you; share stories from past campers and how their experience with you made a difference in your life. 

Even an example agenda for a day at your camp can help inform prospective campers about what to expect when they choose your camp. Use your blog to set yourself apart and shine a light on what makes you special. 

Don’t Forget the Private Posts

While blogging is essential to driving traffic from search engines to your website, blogs can also be a way to share information, updates, and photos of your camp as it’s happening with its attendees. That’s why CampSite includes a photo and video blog so you can capture and share the memories as they’re happening. 

Plus, thanks to built-in facial recognition software, you can even give loved ones a direct link to their camper’s photos, saving them from having to wade through hundreds of pieces of media. CampSite’s blogging capabilities make it easy to share what’s happening at camp with those who matter most.

Want to see how our blogging platform is just one component of our smarter camp management software? Request a free personalized demo with one of our sales experts to see how CampSite can help your camp thrive.