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Stories From the Team: Building Community at the WICS Conference

February 28, 2026

This is a series by the former camp leaders on our team. These are the stories, lessons, and moments that stuck with them. Conferences for camp professionals are not new.  We all love to attend conferences for the same reasons our campers love camp—it’s where we find and connect to our people.  This year I […]

Data-Driven Decisions: How to Use Your Metrics to Refine Your Programs

February 04, 2026

Whether you run a bustling day camp in a city park, a specialized STEM or Arts program, or a traditional overnight camp, this off-season time is your most valuable asset. It’s when you shift from doing camp to improving camp. And what’s the best tool for improvement? The massive amount of data sitting in your […]

Wildwood Outdoor Education Center: Transforming Youth Through Learning and Outdoor Adventure

February 04, 2026

This is a CampSite Camp Spotlight – An opportunity to highlight the amazing work being done by those within our ecosystem. This edition features Wildwood Outdoor Education Center, an outdoor education center that provides summer programs for children to experience the wonders of living and learning outdoors.  Nature as the Ultimate Classroom Since 1980, Wildwood […]

Meet the Team: Winter Fresh Faces Edition

February 04, 2026

We absolutely loved connecting with some of our newest CampSite team members—Cameron and Jess! We got to hear their amazing stories and find out what inspired them to join the CampSite team. Get ready, because each of them is bringing a unique viewpoint and incredible experiences, and we’re thrilled to introduce their journeys to you. […]

A Digital-First Guide to Captivating Your Audience

January 08, 2026

The power of a well-crafted camp brochure and integrated digital strategy is critical to your camp’s marketing strategy. It’s not just about information; it’s about crafting an immersive and engaging experience that captivates campers and parents alike. Let’s dive into the art of crafting marketing materials that will leave a lasting digital and physical impact. […]

How Mobile Apps Are Revolutionizing Parent Communication at Camp

October 24, 2025

For any organization running a summer program—from specialized day camps to traditional overnight camps—the journey a family takes with you is built on trust. That trust starts, grows, and is maintained through seamless communication. In an era where smartphones are practically an extension of ourselves, powerful mobile apps have emerged as an indispensable tool for […]