How Responsive Camp Software Appeals To Staff and Families

responsive camp software

With over half of all internet traffic coming from mobile devices in 2019, responsive web design is more important than ever before. By definition, a responsive web design means that a web page will display correctly on any device regardless of screen size. The page retains the intended format, functionality, and navigation. It becomes easy to provide a highly customized experience on even the smallest of devices. It’s pretty impressive; most internet users can tell immediately if a web page doesn’t live up to this standard. 

An unresponsive web page doesn’t translate as seamlessly on smaller devices. This can lead to wonky formatting, oversized or micro-text, image or widget misplacements, and a difficult-to-navigate interface. There’s no doubt that users prefer a web page that they can interact with whether they’re at home or on the go – without sacrificing the experience. 

Nowadays, most camps communicate with their staff and camp families through web portals and online dashboards. Responsive design is necessary to effectively communicate and exchange information, no matter where they are.   

Responsive Camp Software Is Convenient For Camp Families 

As you know, many camp families are on the move. Offering a responsive parent dashboard lets parents check for updates, complete tasks, make payments, and enjoy camper videos and photos. They’ll have access whether they’re on a lunch break or on vacation! The responsive parent dashboard retains all of the same robust functionality parents are familiar with on their desktops. This means they have 24/7 access to the information that matters most – right at their fingertips. 

Responsive Design Smooths Out Camp’s Application Processes

Younger generations know all too well the perks of responsive design; they can do almost anything on their mobile devices. Don’t let your staff miss out on the same experience when they engage with your camp’s Staff Dashboard. Your prospective staff will be able to fill out forms, share documents, and provide qualifications as usual. But now, they can do it all on their mobile phones or tablets anywhere with an internet connection. 

Busy teens, college students, and professionals on-the-go can easily apply from anywhere (instead of putting it off for “later”). This is a big win from a recruitment perspective. Remove a common barrier that can deter qualified candidates: an application process that only works best from a desktop computer. 

The Right Software for Your Community

You can see how responsive camp software can make a huge difference in how your camp’s community interacts with your brand. Luckily, it’s easy to offer your families and staff the convenience they’re searching for. CampSite’s core product includes the responsive parent dashboard. The a la carte Staff module just released a default responsive design upgrade. As technology progresses at the speed of light, there’s no better time to offer your community a camp software service that meets and exceeds user expectations!

To hear more about CampSite’s Responsive Parent Dashboard and Responsive Staff Dashboard, request your free personalized demo today!

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COVID-19: Community Resources for Summer Camps

COVID-19 community resources for summer camps

It’s no secret that COVID-19 has affected virtually every aspect of our lives, especially camp. The decisions you’re making now are more critical than ever before. Many summer camps are waiting for guidance from their city or state regarding health and quarantine updates. Some camps have already made the extremely difficult decision to close and still more are coming up with creative solutions like virtual experiences and activities they can offer their communities instead. We know this isn’t an easy time.

In true camp fashion, we’ve seen our community come together like never before to brainstorm, boost morale, problem-solve, and share important COVID-19 updates. We’ve seen a lot of magic happen in a few online spaces in particular that we think many camps could benefit from. 

Each of these discussion groups is facilitated by the camp industry and its community members. These resources are all online, 100% collaborative and intended to inform and inspire its members. 

Summer Camp Professionals

Summer Camp Professionals is a free Facebook group that has climbed to over 20,000 members in its ten-year history. You need a Facebook account to answer a few basic camp-related questions to request access to the private group. However, the group administrators are quick to admit members. With over fifty posts a day covering a range of topics, Summer Camp Professionals is sure to be a valuable ongoing resource throughout the year. 

Click to request access to Summer Camp Professionals on Facebook. 

COVID-19 + Camps

When a crisis hits, creativity is never far behind, and COVID-19 + Camps is a great demonstration of that. Hosted on Slack, this grassroots mega-forum was created by camp professionals who realized the need for extra resources surrounding COVID-19. The free Slack workspace has insight on just about everything: communicating with parents and staff, decision-making, virtual camps, and offers a whole network of support. Plus, the 2,000-some members have created a MegaDoc of COVID-19 resources that you can easily share with your team. 

Click here to join the COVID-19 + Camps Slack workspace.

ACA Open Forum 

The American Camp Association hosts a Member Open Forum on their website, allowing members to log in and ask questions and start meaningful discussion threads. Although the forum is open year-round, discussions have heavily centered around how camps are responding to COVID-19. The ACA is a reputable member of the camp industry; this forum is a great opportunity to learn something new and network with other members. 

Click here to learn about the ACA or log in to the Member’s Open Forum.

At CampSite, we specialize in camp management software. We remain informed and educated about the challenges our camps face so we can better support them. We hope these resources will be as beneficial to your organization as they have been for ours. 

If you have a camp community resource that you’d like others to know about, please let us know by sending us an email at

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Online Camp Registration: How an Updated Process Helps Parents

Online camp registration makes life easier for families!

There’s no way around it: people are automating and simplifying their lives by opting in for solutions that prioritize convenience. When it comes to camp registration, there is little exception. CampSite’s camp management platform comes not just with a fully-stocked administrative dashboard. We also host an intuitive, responsive Parent Dashboard designed to make registration easier than ever. Read on for the benefits of forgoing a clunky, paper-intensive process in favor of a sleek online registration system.


There’s certainly an advantage to offering your families an easy and convenient way to register their campers. To start, it cuts down the time and energy they might otherwise spend filling out and submitting a paper application with payment or navigating an outdated registration portal. In contrast, our Parent Dashboard boasts a convenient responsive design. This allows parents to register their campers on any device without sacrificing format or layout. This turns camp registration from a laborious task into a process parents can easily complete without the added effort.

Ease of Access

A well-designed online camp registration process also allows parents to easily view and select the right sessions for their campers. Plus, they can make requests and add important information to their camper profiles. With their own unique login, parents can enter the Parent Dashboard at any time to update information on their campers. The responsive dashboard allows for real-time changes on-the-go, which is particularly useful for busy families. 

Intuitive Process

CampSite admin can customize their parents’ online camp registration in a variety of ways. Show parents only the sessions their children are eligible for based on demographics or logical conditioning to reduce overwhelm. Choose and create forms your families should fill out to build a comprehensive camper profile that helps your team better manage campers. Parents experience a smooth, step-by-step registration process complete with electronic signatures and secure checkout. 

Camp Credibility 

Not only will your camp enjoy the added credibility that comes with a smartly-designed registration process. Hosting registration on a central platform like CampSite helps this effort. Registrations are free of system time-outs, payment errors or any number of technical hiccups a self-hosted registration system might encounter. Plus, you can customize the experience with your logo and camp colors so families feel like they’re on your website. 

The benefits your families will experience when you host online camp registration through CampSite are many. Your families will enjoy an intuitive, convenient Parent Dashboard customized to their needs! 

Ready to see how CampSite can change the way you run camp? Request your free, personalized demo!

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Facial Recognition: Camper Photo Management Made Easy

facial recognition makes camper photo management a breeze!

Innovating Camp with Facial Recognition

Our Facial Recognition module is one of our most popular a la carte features. It works alongside the Photo and Video Blog feature in our Camp Today dashboard. Both camp admin and parents benefit from this innovative feature. It aims to reduce the camp’s workload while increasing parent-camper communication. 

This time of year, many of our camps are hard at work in various stages of their camp seasons. We know there is a tremendous amount of preparation that occurs behind the scenes of a successful camp. Then, your campers arrive! We understand how important it is to be able to capture and share the excitement and adventure of your camp as it comes to life!

Powered by Amazon Rekognition, CampSite’s Facial Recognition module is the latest in advanced camp management technology. All your admin team needs to do is simply upload a reference photo of each camper. From there, the module uses this reference to automate the process of identifying and tagging campers in photos and videos on the Camp Today dashboard. 

Saving Time with Automation

This feature alone has saved camp administrative teams countless hours of manual work. As an administrator, you can pull reports on the number of times each camper appears in pictures. So, your team can be sure that everyone has plenty of memories to share with their families. Even better, our Facial Recognition feature identifies and tags your campers in real-time as you upload new photos and videos. 

Improving Parent Communication

This is great news for parents who are used to the sometimes weeks-long wait for the opportunity to view or purchase camp photos. Many camps are even using Facial Recognition to improve communication with parents. New photos and videos serve as a way to routinely update parents on their camper’s adventures while camp is in session. Parents simply click a direct link to view all of their children’s photos in their Camp Today dashboard. They can even sign up for automatic email notifications anytime you tag their camper in a new picture!

There’s no better way to do camp photos! Our Facial Recognition feature is available as an add-on module to your core CampSite program. Our expert support team offers free training so your camp can start taking advantage of the benefits right away!

For more information on our Facial Recognition feature, and to see how it can change the photo-sharing process for your camp, request your free demo today!

Already a CampSite user? Contact our support team to discuss adding Facial Recognition to your software!

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4 Camper Medical Reports Every Camp Needs

camp medical reports

Camper Medical Reports

There is certainly no way we can overstate how valuable it is to have a thorough and comprehensive understanding of your camp’s health. Your camp’s health, of course, begins with your campers! CampSite offers an extensive Advanced Reporting feature. This allows camp admin to pull up-to-date records on a number of vitally informative medical data.

We’ve highlighted below three highly useful reports that many camp directors turn to during registration and camp season. Plus, we’ll introduce an expansion of our popular immunizations reporting tool!

Camper Medical Report 1:

General Health History

The General Health History report is a great way to access a high-level overview of a camper’s health histories and current needs. Our Advanced Reporting feature is packed with field and filter options. So, creating segments based on unique criteria is easier than ever. Camp admin can narrow searches based on whether or not campers have had past critical injury, infectious disease, surgery, seizures, diabetes, and so much more.

With just a few clicks, you’ll also be able to run reports on campers with histories of common health afflictions. Knowing which campers have experienced headaches, dizziness, or asthma can help your team better plan and prepare for activities that may encourage those symptoms. It’s easy to pull a list of campers who have trouble sleeping, too. With reporting, you can more easily accommodate the needs of all campers. With comprehensive health history reports on each camper, your team can enter the camp season informed and prepared!

Camper Medical Report 2:


With an Advanced Reporting function for allergies, you can easily reassure parents that their children’s allergy sensitivities will be taken seriously. Run allergy reports based on allergy name, allergy type, number of allergies and more. You can elect to pull a list of campers based on critical allergies, too.

Access to fast, reliable allergy reports is crucial for maintaining a standard of safety and medical care for all campers at all times. Your medical team will have plenty of time to review camper’s allergy needs before the season begins. This way they can be stocked and responsive should they have to administer care. These reports also come in handy during meal and menu-planning so you can offer the right amount of healthy alternatives. Without accurate reporting, preparing to accommodate campers and a variety of allergies is nearly impossible!

Camper Medical Report 3:

Prohibited OTC

Many parents have their own personal preferences when it comes to which over-the-counter medications they want their children to have access to. It can be hard keeping that information straight. It’s even harder making sure it’s accessible to the team members who might administer a remedy.

With our Advanced Reporting feature, you can quickly pull a report of all campers who have a forbidden over-the-counter request in their profiles. This will reveal the names of each over-the-counter medication. From there, you can easily make a list of some of the most frequently mentioned items to avoid. Plus, you can be sure to have natural or other alternatives in stock in your camp’s infirmary. You can consider posting the report in plain sight so your medical staff can easily reference it as they’re treating campers.

Camper Medical Report Update:


CampSite’s ability to offer reliable reporting on immunization has long been a favored feature in our medical module. Camp administrators have been able to pull immunization records for campers and staff as needed. The American Camp Association strongly urges that all camps know the immunization status of every camper and staff member, regardless of each camp’s vaccination policy.  

We understand this request and the necessity of having access to information like immunization records in different contexts. Because of this, we’ve recently expanded the accessibility of our immunization report fields to our Advanced Reporting feature. Housing immunization information within Advanced Reporting allows camp staff to pull comprehensive camper (and staff) immunization reports like never before.

As it was, immunization information is still only available to users who have been granted the appropriate medical permissions. The key difference now is that immunization fields can be grouped with many other fields. Select bunking boards, health history, enrollment, and more to create uniquely segmented camper populations.

Then, as with all of our advanced reports, camp staff can email or even text message parents in real time. Keep families in the loop with relevant inquiries or important updates with just the click of a button. This feature should be a tremendous aid to your medical staff as you work to provide a safe, fun camp experience for all!

Customize for Your Camp

CampSite is a strong believer in providing reliable, accurate reporting capabilities without the hassle or headache. We work hard to incorporate as many campers and staff data points as we can so that our camps have access to information when they need it. We do not expect all camps to have the need to refer to all of these camper medical reports; they are simply suggestions. We like to share with you what’s worked for other successful camps so you have the power to make the best decisions for yours!

Ready to see how CampSite’s Advanced Reporting feature can benefit your camp? Request a free demo today!

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Camp Admin Software: Why Customization Matters

Camp Admin Software by CampSite

Camp Admin: Choosing Quality Software

Camp admin have their fair selection of camp management softwares to shop for these days. We stress the importance of choosing a software that meets all the needs of your camp. You’ll also want one that will be flexible moving forward as you evolve and grow. We’re big fans of flexibility and customization here at CampSite! To help you find the best software for your camp admin team, we’ve put together a reference list to remind you of the great benefits of customizable tools!

Increase Your Overall Ease of Use

The belief that running camp should be less about chaos and confusion and more about passion, meaningful programs, and happy campers is what inspired CampSite. So, we created a camp management software that would remove the headache from the pre-registration planning process. Plus, each and every camp admin can tailor CampSite to their own camps’ needs. Our easy-to-navigate admin dashboard highlights your favorite CampSite features and even boasts an Enrollment Setup Wizard expertly designed to guide you through the entire process.

Personalize Your Connection w/ Campers and Parents

Within CampSite’s admin dashboard is the opportunity to completely customize the Parent Dashboard (and registration process for parents). We designed the Parent Dashboard so that camp admin can easily create custom messaging and branding to represent their camp. This is a great way for your camp to offer a personal and unique registration experience while reinforcing your brand and mission. Of course, there are plenty of other customization options available to you in our admin dashboard, including registration forms!

Cater the Enrollment Process to Each Camper

Perhaps the most consistent feedback we get from our current clients is their love for how customizable the enrollment process is. Our Admin Dashboard has an Enrollment Setup Wizard that puts the control back in your hands. You can choose the information you want parents to see and elect which questions or inquiries show on forms. Better yet, you can create your own questions or prompts with multiple response possibilities (drop-down menu, open-ended text, and more!). Our flexible customization feature was the topic of praise at the American Camp Association’s National Conference this spring! Many camp admin are thankful they’re able to provide non-binary responses when collecting information on a camper’s gender. This is just one of the many ways CampSite allows you to create a comprehensive, customized enrollment process.

Fit the Software to Your Camp

More than anything, finding a camp management software that will fit to the design of your camp and its processes is crucial. A good software will also give you plenty of room to grow. CampSite software makes running camp easier, more efficient, and less time-consuming for any camp admin team. Our core package is an affordable bundle of some of our most sought-after features such as online registration, advanced reporting, our Parent Dashboard, and more! From there you can add on modules such as transportation management and medical management for an extra benefit. The power is all yours – we’re here to help along the way!

Think CampSite might be the right fit for your camp? Request a free demo today!

Don’t miss this quick read   detailing the benefits of taking your camp digital!

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Online Camp Registration: The Benefits of Taking Camp Digital

campers after camp registration

Camp Management Software

CampSite was created by camp directors, for camp directors to help streamline and automate a lot of the redundant tasks associated with camp management. It’s hard to believe there was a time when we all conducted business solely on paper – even camp registration!   It’s even still harder to believe many camps are struggling to find the best camp management solution for them.

That’s where CampSite comes in: our robust, intuitive camp software holds a lot of power, but its accessible and easy-to-navigate interface makes it easy to learn. Therefor, even if you don’t have a lot of experience in tech, you’ll become comfortable with it in no time.

We built CampSite around the task of all tasks: camp registration. Where camp, and most camp director’s headaches, begin! Our Online Camp Registration portal is a total game changer. It gives parents the ability to enroll their campers quickly and easily whether from a desktop, tablet, or smartphone. This on-the-go functionality is a hit amongst busy parents who don’t want to sit down to hours of paperwork. There’s no scanning, faxing, or mailing either – everything is digitally filed and sent directly to your management portal!

Customizing the Parent Experience

Camp directors can customize the enrollment process, too. Add enrollment options, pose important questions, display necessary waivers and forms, and offer add-ons. In addition, you can set filters, such as age, interest, or other logic restrictions, that will allow parents to only see the enrollment sessions that are available to their children. This provides a more catered camp registration experience for the parents instead of having them browse through endless, irrelevant options. You can easily set all of this up with the help of our CampSite support team, or with your staff (it’s really that easy!).

Plus, for families who aren’t yet ready to enroll or just need some more information, camps can choose to add Request for Information forms and lead tracking tools for marketing purposes.

The Benefits of Online Camp Registration

So, what do the camps that use CampSite and our online camp registration tool gain? Time, energy, and the freedom and creativity to focus on other initiatives. Brainstorm up new program ideas, work on bunk scheduling, and of course, use our transportation module to plan and route all  bus and carpool schedules! The bottom line is that camps run more efficiently and professionally with camp management software. Online camp registration is a hit with parents; we’re sure your management team and staff will love it, too!

Read the five things everyone in the camp industry should do before end of summer!

Thinking of making a software decision soon? This post is a must read.

Explore all the features CampSite has to offer here.

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The Best Camp Software: 4 Parent-Friendly Features

4 Hit Features of Parent-Friendly Camp Software photo

For camp software to be at its best, it needs to appeal not only to camp directors and stuff, but it must also be parent-friendly. This doesn’t just mean that it should just look nice but that its functions go beyond satisfying the basics of parent expectations.

Parents are the customers your camp business must appeal to first. Which is why parent-friendly camp software is a big deal. So, what is parent-friendly summer camp software? It’s software with easy-to-use features that parents want to engage with—and if your current summer camp software lacks them—it may be time to consider other options. Here’s an idea on what to look for when it comes to parent-friendly summer camp software.

1: A Clean Parent Dashboard

You want enrollment that makes it easier for parents, year-after-year. To ensure that, the display of the Parent Dashboard should be simple-to-use and pleasant to look at. This way, parents can get to their financial pages, print out receipts and add in their payment information without additional help from your staff.

Remember that ease of use doesn’t just benefit your camper parents. It benefits your staff too. The time that your staff saves by not having to help guide a parent can now go toward anything pending on the camp agenda. With parent-friendly summer camp software, you are continuously satisfying both parties.

“The ease of which you can re-enroll, log onto the parent dashboard, fill out all their forms in one location. And frankly parents have said, this is the most efficient and easiest way for them to go about doing what they need to do.”-Brian Cohen Associate Director, Iroquois Spring

2: Advanced Email Tracking

How a software communicates is everything. Understanding the success of these communication lines is a big part of that everything. But, how do you measure successful email communication without the ability to sufficiently track it? You deserve to know what happens to the emails sent out to your camper parents. Parent-friendly camp software, like CampSite, takes care of that with Email Tracking.

Was the email opened? How many views did it get? Email Analytics tools take care of that. They allow your staff to ensure that no stone is left unturned. In Campsite’s summer camp software, camp staff can track the success of any email campaign by analyzing ‘click-through rates’ from your families.

“With the different features at CampSite we can specialize all kinds of marketing tools for our families, it’s really helped us move our enrollment earlier and faster and grow our business.”-Michele Rowcliffe Executive Director, YMCA Camp Cory

3: An Interactive Photo & Video Blog

A private blog is a wonderful resource to share photos and videos with your camper parents. Let’s say you have one integrated with your software. Two weeks of summer camp have gone. Your blog is now full of photos of your campers. Nearly hundreds of them. Do you want these parents to sift through them all to find their child? No. They want something that can direct them to the photos they want to see—in a snap. They want parent-friendly camp software with an interactive blog that includes Facial Recognition. If your software doesn’t have this function, it could be time for a change.

So, what is Facial Recognition? It’s a feature that connects both parents and campers in a highly convenient manner. Intuitive summer camp software, like CampSite, will run Facial Recognition for added parent and staff ease-of-use and it works like this. It cuts down on the laborious process of looking through every single picture and instantly brings the photos of camper children directly to a parent. It’s the simple power of convenience that well defines a parent-friendly camp software.

4: A Texting Feature Between Parents & Your Camp

Of course, there’s more to keeping in touch with parents than through a blog. A photo and video blog – while awesome for camp parents – cannot effectively communicate in an individual and private manner. For instance, what if a camper fell and scraped their elbow at day camp? Or if a camper cried on their first night at sleepaway camp? These situations aren’t meant for a blog post that all camper parents can see. A private messaging system is much more suitable.

When you think about it, a private text messaging module that integrates with your camp software is parent-friendly by concept alone – it is an instant source of contact between camper parents and your camp staff. If you are using a text messaging system with your software, it should satisfy these functions.

  • Send one text or a hundred as simple as sending an email.
  • Archived correspondence for easy access through family accounts
  • All correspondence collected in one place, making sure you don’t miss any new replies.
  • A personalized phone number in your local area code – making it easy for parents and staff to get in touch!

Parent-friendly camp management software, like CampSite, can be your solution to running your summer camp just the way parents want it. With it, staying in touch with your camper parents becomes less tedious and more seamless towards nurturing a better parent-to-camp relationship. CampSite has a friendly easy-to-learn layout with happy, helpful staff to guide you along the way.


For more of CampSites favorite new tech features, check out this 4-min read.

Want to learn more about CampSite camp software? Click the button below!

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The Best Tech In Camp Management Software

Best tech for camp management photo

Thinking about technology operating alongside summer or day camps can create a complex image. Phones, computers, and other gadgets can be viewed as obstacles at camp, posing more  as a distraction from enjoying camp activities than a benefit. Whatever your view on the relationship between tech and campers, the productivity benefits of camp software are undeniable. Technology has become such an integral part of running a camp, from cell phones, to action cameras to camp software itself! So we decided to rank  our favorites for the top must have tech features in camp software!

A Cloud Service:

Chances are you’ve heard this term thrown around in the tech world or even at your camp. A “cloud service” allows instant access to vast amounts of data from anywhere—without worrying about storing photos, files, and forms yourself. This means if you fill out a form while enabling a cloud service, “the cloud” stores that form away where it can be updated or accessed in seamless fashion. Camper photos, camper medical forms, staff resumes and more. It’s all readily available to you.

Are cloud services popular? Sure! In fact, the world’s largest cloud platform, Amazon Cloud hosts some of the web’s most popular services – Netflix, Pinterest, and of course, – to name just a few. In addition, we use Amazon Cloud to host CampSite!

Facial Recognition Technology:

This awesome feature lets parents locate their children in camp photos instantly, saving all the trouble of looking through albums of camp pictures from their camp counselor. The Facial Recognition is one of the most innovative features to connect both parents and campers in a fast and convenient manner.

You may have not even noticed the power of facial recognition tech at work. It’s on social media when you upload a photo of your friends and you’re asked to confirm the names attributed to the people in the photo. This means the next time a photo is uploaded with the same people, the program recognizes them with better
accuracy and your photos are easier to find of people you’re looking for. This feature is a dream come true for many parents since it saves them time and energy. The alternative is a mild dread when considering how to keep track of handfuls of
camp photos.

Text Messaging:

Most messaging services also let you archive conversations and set notifications, while others allow so much more. Because text messaging is a near essential in our everyday lives, staff that use texting as part of their camp management strategy are being able to send mass messages to all camper families about crucial information, from event changes, updates and emergencies. Messages instantly land on the appropriate parent’s phone inbox for quick and easy viewing. So how does text messaging impact the relationships between parents and staff? For one, it becomes faster. Similarly, it makes communication over smaller issues much simpler than email or phone. For example, a text message to a campers parent that their swimming goggles broke and to send a new pair, saves the time of making the call or going back and forth on an email thread.

Rollover Data:

Contact information, session dates, forms, notes, tuition plans, forms, more forms… we could go on about the enrollment and registration process! We understand how it can take the entire day away from you. With a feature like CampSite’s rollover tech, we automatically populate registration forms and fields based on previous entries. This camp management software fan-favored feature makes the process hardly a process at all. Not when it’s much faster and more efficient than before!

Our rollover data feature includes nearly every fillable form or field we offer. From parent’s contact information, notes, enrollment options, session dates, tuition plans, to discounts and forms, it’s all retained and open for editing at any time. Make sure your camp management software asks what you want to roll over to the next year!

Camp Management Software:

How could we not have camp management software on the list? It’s what CampSite is all about! A camp software CRM is the biggest tech powerhouse in the camp industry. Why? Because cloud-based, robust software serves as an all-in-one answer to your camp management needs. You can operate all of the features listed above and more easily and efficiently. So go ahead and give camp management software a try! With CampSite, you can send a massive “Welcome!” text to all your campers, launch facial recognition for all camper parents to easily locate their children in photos, re-enroll campers for future camp adventures, and so much more!

Want to learn more about CampSite? Click the button below!

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5 Things Everyone in the Camp Industry Should Do Before Summer Ends

5 Things Everyone in the Camp Industry Should Do Before Summer Ends photo

The entire camp industry feels it when… there’s only one month of the summer season left. Do you have some marketing plans set in motion for the future? Perhaps personalized notes to each of your camper families or a social media campaign around back to school? Check out our examples that you may like below. Don’t let the clock tick any faster before getting these ideas checked off your list!

Preset Your “Thank You” Notes Beforehand

It’s better to build up those “Thank you!” email and text messages now than just a few hours before sending them out. One suggestion would be to have counselors type letters to their camper parents and include them in your email template message. Once those message templates are set, there also exists the opportunity to create personalized messages for your clients within each template. (The response will be worth the preparation time!) Remember that these communicative tasks can be achieved in the Email & Communication Tools and Text Messaging feature. If you’re new to our text messaging feature, our blog here can also help you.

Acknowledge The Back to School Spree

Whether your camp hours are overnight, daytime, or operational during the school period itself, ‘Back To School’ is a flexible marketing period for each and every one of your camps. Approach back to school as a chance to spread awareness of your camp at local schools. You can also use our Geographic Locator to find popular regions your campers come from to pick school locations. For example, if fifty of your campers come from one town, advertising along with the local school district in that area could prove to be very beneficial. Another option would be to partner with local businesses to offer discounts to your campers on school supplies. Brainstorming with other non-competitive (think complementary) services in the camp industry is worth exploring, too.

Websites & Web Advertising

Are you digital with your advertisements? It’s well worth a try if you haven’t! If you’re new to the process of advertising online but have done an ad in the paper, ask the newspaper if you can spread the ad to their website too. If you’re comfortable with advertising online, you can also start creating ads and pitching relationships with local businesses who also have websites. For example, let’s say that 15 miles from the fictional camp: Good Pine Tree Center is a town tourist spot. The head counselor of Good Pine decides to dig up some names of the most popular children’s oriented locations. He then meets with several owners of these locations and pitches an idea for a camp advertisement. For the owners who agree to the pitch, there is now not only advertisements in a popular area of your camp but the beginning of a sponsor relationship!

Get on Social Media

There are events happening every day, in every industry, that allow businesses to reach out to their audiences through social media. The camp industry is no different! The downtime between the end and start of summer camp is the perfect time to spruce up or set up a social media account. If you’re concerned about returning to a social media account that hasn’t been up-to-date for a while, build a campaign around your return! Doing so will retain interest from your current followers and gain new attention as well.

Get Feedback From Your Camp Industry

Although many are small, all campers are mighty! Do not underestimate the importance of camper feedback on their direct experiences. They do make up a majority of the summer camp industry, after all! They’re why you run a camp to begin with. Have you read our blog precisely on getting fast feedback from your very own campers in all sorts of creative ways? If not, it’s time to think like a camper! From talent shows to cardboard boxes of animals that only eat camp reviews—the process of getting quick camp feedback is more intuitive than you think! Start reading here!

Want to further expand your networking efforts? Check out our post on trade shows!

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